When I first started DIY Ninjas, I had no clue on how make a dollar on the internet. I saw so many people rolling in cash online from such simple sites, yet I could barely make 30 cents. What was I missing?
The answer: SEO.
I spoke to Pat Mallon of M4DH, a Connecticut Web Design and Internet Marketing agency, to help clear the air on what I was missing. It was a lot.
Sum up Internet Marketing
Pat: Internet marketing can be a war zone. There’s no official blueprint on how to approach it. When I started M4DH Internet Marketing, I had a one thing in mind: I wanted to make marketing simple for folks who weren’t good at it.
After all, Joe the Plumber is good at plumbing, not marketing his business. He needs help in order to grow his business.
Any Tips for DIY Internet Marketing?
Pat: Of course! Marketing on the internet is a delicate procedure. Doing too much of one thing can actually have negative effects. SEO is great, but carelessness can be detrimental.
My team over at M4DH SEO Services put together a list of cautions to keep an eye on for your next SEO campaign.
1. You must have a content strategy. It’s nearly impossible to get ranked for any sort of competitive keyword if your website doesn’t have great content. Google differentiates high-quality from low-quality content by:
- Quantity and quality of inbound links to the page
- Quantity and quality of social signals linking to the page
- Grammar and spelling on the page
2. Work on offsite strategy. A strategic SEO link building campaign is critical for the success of your online marketing initiative.
3. Patience. Internet marketing can be a lot like the tortoise and hare. Slow and steady wins. Over time, the ROI should trend upward, but if you stop too soon you might end up worse off than when you started.
4. You pay for what you get. Too many low-priced SEO service providers promise them the world and deliver nothing. But these broken-English, keyword-stuffing spammers are seeing their end of days as their tactics are not working in the post-Penguin era.